Running Into the Storm: How Difficult Conversations Drive Culture Change

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Dark storm clouds rolling over a field, symbolizing the challenge of difficult workplace conversations and the opportunity for cultural change.

by Laura Shelton | Senior HR Consultant

How Leadership and Culture Strategy Builds Long-Term Organizational Health

Have you ever worked at an organization that addressed issues swiftly, kindly, and transparently? Too often, difficult conversations are delayed until they become emergencies. A performance issue is ignored until a client complains. Toxic behavior is tolerated until someone quits. When leaders hesitate to address problems early, the damage compounds.

At FIT HR, we believe leadership and culture strategy work is foundational to strategic HR. When we help leaders navigate conflict with clarity and care, the impact goes far beyond a single conversation.

The Cost of Avoidance

Avoiding tough conversations might feel easier in the moment, but it creates a costly culture and ends up being much harder in the long run. Can you recall a time when you sensed your manager was unhappy with your performance, but weren’t getting clear feedback? Or maybe you were frustrated with a team member’s performance but didn’t know how to address it? Avoidance leads to distrust. Small frustrations grow into gossip or resentment. High performers burn out from covering for others or leave altogether.

Managers often hold back because they fear being too harsh, causing legal risk, or hurting someone’s feelings. That hesitation is understandable. But silence doesn’t equal kindness. Inaction sends the message that performance and behavior don’t matter or that leadership isn’t paying attention. It also breeds a lack of psychological safety, which is likely not the intended goal.

The Buffalo Approach

In nature, both cows and buffalo can sense a storm coming. Cows run away from the storm and end up stuck in it longer. Buffalo run into the storm and get through it faster. Few leaders want to stay in a storm longer than necessary.

We coach leaders to take the buffalo approach: face the issue head-on, even when it’s uncomfortable. Like storms, difficult conversations are inevitable. Leaders choose whether to prolong them or move through them more efficiently. When handled well, these conversations build credibility, model accountability, and strengthen team dynamics. It takes practice, but we’ve seen countless managers have that “aha” moment and step into more efficient, clear, and supportive leadership.

How We Support Leaders

Leadership and culture strategy work isn’t just about resolving conflict. It’s about building long-term capacity and creating an environment freeing you to pursue strategy and creating a culture where employees can do their best work. Here’s how we help:

Manager Coaching & Training

  • Prepare for specific conversations with talking points and role-playing
  • Anticipate emotional reactions and stay grounded
  • Use real-world scenarios to reinforce learning

Culture Diagnostics & Pattern Recognition

  • Identify underlying patterns: unclear expectations, inconsistent accountability, fear of feedback
  • Bring an external lens to shift unhelpful dynamics

Proactive Norms Setting

  • Establish behavior and communication norms to reduce misunderstandings
  • Normalize direct feedback to avoid the brain’s threat response and support learning

From Triage to Strategy

When you resolve a conflict well, people don’t just feel relieved, they feel safer. Psychological safety is essential to achieving goals such as stronger retention, higher-quality client service, and a healthier bottom line.

Instead of waiting for problems to surface, we help leaders prevent them through clarity, consistency, and courage – offering practical training and individualized coaching every step of the way.

Ready to Face the Storm?

If your leaders are avoiding conversations that matter most, it may be time to bring in outside support. Let’s help your team run into the storm – together – so your leaders emerge stronger, your teams stay engaged, and your business moves forward.

Want to equip your managers with the tools to lead with clarity, courage, and care?
Let’s talk. Contact us to explore how FIT HR can support your leadership and culture goals.