By Amanda Mayo | Founder & CEO
As a small business founder, I’ve learned that growth doesn’t come wrapped in a shiny bow. It’s not just about brilliant ideas, exciting launches, or those milestone wins you celebrate on LinkedIn. Real growth – lasting, sustainable, gritty growth – often shows up wearing a much less glamorous outfit. It looks like late-night decision-making, difficult conversations, and making choices that weigh heavily on your heart.
When I founded FIT HR, I imagined building something meaningful, something that could support other small businesses and the communities they serve. What I didn’t fully realize at the start was how often that path would require me to do the hard things – things most people avoid. Things not taught in school. I’m talking about letting go of team members who aren’t aligned, having the tough conversation with a high-paying client whose behavior is hurting your people, or rethinking systems that no longer serve your mission.
These are not tasks that make for inspirational quotes or flashy reels. But they’re the moments that define you as a leader.
Doing the hard things is not about being ruthless. It’s about being responsible – for your team, your values, and the business you’re trying to build. Every founder eventually faces a crossroads where they must shift from being in the weeds to operating as a strategic leader. And it’s often the hard decisions that act as the bridge.
That’s where HR support, real, thoughtful, strategic HR support – can make a difference. For founders and small business owners, having a trusted HR partner allows you to lead with both heart and clarity. You don’t have to navigate people challenges alone, nor should you. Whether it’s restructuring roles, addressing underperformance, or navigating complex compliance needs, having fractional HR expertise gives you the confidence to make the right calls – with care.
At FIT HR, we support founders in making those high-impact, high-integrity decisions every day. We offer fractional HR consulting designed specifically for small businesses that are scaling, evolving, and still deeply connected to their people. Because we know, just like you do, that your people are the heart of your business. And protecting that heart requires courage, clarity, and support.
Facing a tough decision? We’re here to help. FIT HR provides fractional HR services tailored to small business leaders who want to grow with intention. Let’s connect.